Twitter Buys Bluefin to Solidify Hold on Second Screen

Some advertisers used the TV-social media connection in a different way on Super Bowl Sunday when the lights went out at the Superdome in New Orleans. Audi, Walgreens and Oreo were just three brands that engaged in “newsjacking,” as it is called in marketing; all quickly issued tweets that used the blackout to help get their marketing messages across.

Walgreen’s tweet: “We also sell candles,” followed by the #SuperBowl hashtag.

Oreo was able to design an ad showing a cookie in shadow. “You can still dunk in the dark,” the ad said.

“Broadcast media companies — and as we saw with Oreo’s Blackout Jack during the Super Bowl this past Sunday — know that Twitter is where viewers go to interact with other viewers around content in real time. So Twitter has grown into a primary engagement channel for broadcast media,” Greg Verdino, marketing strategist and founder ofVerdino, told the E-Commerce Times.

“Spikes in conversation around high interest content, in turn, make Twitter a powerful discovery channel,” he noted. “The catch is even if you know this is happening, data is critical to drive monetization.”

“newsjacking,” indeed.

"Photography is now a form of immediate and direct conversation feedback"

Now photography for me and for many others is a form of social communication. We shoot images, we share those images with immediacy and often a conversation comes forth because of the sharing of those images. It is certainly true for me that when I shoot a digital mobile image and share that image on a social platform I know that more people are experiencing my vision than ever before.

Many conversations from technical questions about my work or constructive criticism are now part of my photographic process. Photography is now a form of immediate and direct conversation feedback and part of the social fabric of our artistic culture like never before. 

A thousands words, but the ones you want to say?

To understand Christmas, go to the pub

The ???economics of the family??? is a prime example of an economic imperialism that seeks to account for all behaviour through a distorted concept of rationality, an extreme example of economists??? notorious physics envy. Some models developed in physics demonstrate a combination of simplicity and wide explanatory power so remarkable that it makes no sense to think about the world in any other way.

But such powerful explanations are rarely available in other natural sciences, and almost never in social sciences. Even the visit to the bar is governed by a complex and tacit collection of social conventions. How do you know that you have bought the beer but only rented the glass?

An economist and an anthropologist go into a bar… There’s a lot more to it.

14 big trends to watch in 2013

  1. Liquid data
  2. Networked accountability
  3. Data as infrastructure
  4. Social coding
  5. Data commons
  6. Lean government
  7. Smart government
  8. Sharing economy
  9. Preemptive health care
  10. Predictive data analytics
  11. Algorithmic censorship and algorithmic transparency
  12. Personal data ownership
  13. Open journalism
  14. Automation, artificial intelligence and employment

Also Big, open and more networked than ever: 10 trends from 2012

Designing for the social customer

Last night I wrote, in the context of customers:

  • They want to be treated like human beings, not account numbers.
  • They want to know they can trust the people they do business with.
  • They want to know that the people they give their business to actually value their business.
  • They want products and services that are fit for purpose, made available at a reasonable price.
  • If and when something goes wrong, they want to know the facts. Quickly. Without window-dressing.
  • They???d like to know what is best for them, so they???d like to talk to their friends and relatives about it.
  • They???d like to know what their friends recommend, and they???d like to recommend things to their friends.
  • They???d like help when something turns out more complicated than they???d expected, or when they???re trying to do something different.
  • And they???d like to know that they???re being treated fairly.
  • In exchange for all this, they are willing to give their custom regularly and loyally. As part of a trusted relationship. Where people buy from people and people sell to people.
  • In exchange for all this, they are willing to become customers.

In the end, it’s trust.

Nancy Baym: "Artist-Audience Relations in the Age of Social Media"

Social media have transformed relationships between those who create artistic work and those who enjoy it. Culture industries such as the music recording business have been left reeling as fans have gained the ability to distribute amongst themselves and artists have gained the ability to bypass traditional gatekeepers such as labels. The dominant rhetoric has been of ‘piracy,’ yet there are other tales to tell. How does direct access to fans change what it means to be an artist? What rewards are there that weren’t before? How are relational lines between fans and friends blurred and with what consequences? What new challenges other than making a living do artists face?

“To suggest that music is free and social is sort of sacrilege”

SEEK – Social Media Advisor (Temporary) Job in Wellington

Social Media Advisor (Temporary)

Communications Unit, Communication and Engagement Group
National Office

Sirocco the kakapo, the celebrity spokesbird for conservation, needs an equally savvy social media expert to help engage more people with conservation and deliver better service online. This is a two year temporary role in the Communication Unit’s web team.