My goal, in this (long) blogpost is to get a better understanding of how Invisible Children has harnessed social media to promote their cause, what the strengths and limits of that approach are, and what some unintended consequences of this campaign might be. For me, the Kony 2012 campaign is a story about simplification and framing. Whether you ultimately support Invisible Children???s campaign ??? and I do not ??? it???s important to think through why it has been so successful in attracting attention online and the limits to the methods used by Invisible Children.
The viral campaign that is circulating the internet on Ugandan warlord Joseph Kony is well-meaning but extremely problematic. KONY 2012 fever has also hit New Zealand, with events springing up all over the nation. To put it simply: if you are going to agitate for reform in another country, you better darn well be open to hearing criticisms and incorporating these into your arguments. It is not critiquing that Kony is a bad guy, it is making sure that people are not having the wrong effects on the Ugandan people in their support of the campaign.