SEEK – Social Media Advisor (Temporary) Job in Wellington

Social Media Advisor (Temporary)

Communications Unit, Communication and Engagement Group
National Office

Sirocco the kakapo, the celebrity spokesbird for conservation, needs an equally savvy social media expert to help engage more people with conservation and deliver better service online. This is a two year temporary role in the Communication Unit’s web team.

What was it about Instagram that made it worth a $1B acquisition by Facebook?

Here’s another angle on a set of already very good answers: the most obvious value of Facebook as a service to users is for one-to-many communications of “present tense” thoughts and activity. Photos are already a huge part of that experience, as I believe that Facebook is the single largest photo sharing service on the web.

The collection of all of those “present tense” things + the passage of time means that Facebook also is a massive repository of “past tense” things. This reality is reflected in the recent Facebook Timeline redesign/launch.

Facebook is to the 21st Century what Kodak was to the 20th Century. They catalog what you thought, who you were with, and – most pertinently to this question – what you saw. They’re in the business of capturing and sharing memories.

The value that Instagram provides to users is that it makes memories more interesting. That’s a pretty solid alignment with what Facebook is all about these days.

when I post images from my cellphone it’s emailed (to a distribution list that includes the Twitpic & Facebook posting addresses) and its not trivial.

This answer reminded me that if you make something even a little easier, there may be surprising suppressed demand for the facility.

I actually post pictures in preference to status updates, for me, they are easier. Going by the number of other spontaneous “Kodak moments” I see (very few), that’s not the case for many.

The “Insta” in Instagram.

A mini-course on network and social network literacy

I’ve become convinced that understanding how networks work is an essential 21st century literacy. This is the first in a series of short videos about how the structure and dynamics of networks influences political freedom, economic wealth creation, and participation in the creation of culture. The first video introduces the importance of understanding networks and explains how the underlying technical architecture of the Internet specifically supports the freedom of network users to innovate.


How Facebook is ruining sharing | Molly Wood

In search of “frictionless” sharing, Facebook is putting up a barrier to entry on items your friends want you to see–that is, they’re creating friction. Even if it’s just a onetime inconvenience, any barrier to sharing breaks sharing. The barriers will keep popping up as more content publishers create social apps that have to be authorized before you can view their content. For every five people who authorize an app, I’d guess five will turn away, and eventually get annoyed enough to stop clicking links at all, and maybe eventually annoyed enough to stop visiting Facebook so often, and go searching for somewhere easier and less invasive to simply post a link and have fun with your friends.

>>> There have been stories I haven’t read due to this.

Juniper adds OpenFlow to its routers, switches

Juniper Networks this week said it is making the source code of its OpenFlow application accessible to developers of applications for its Junos networking operating system software.

OpenFlow is an interface that enables software-defined networks (SDN), in which multivendor switches and routers are programmable through software. OpenFlow provides a layer of abstraction from the physical network to the control element, allowing that network to be configured or manipulated through software, which then opens it up to further customization, proponents say