Twitter Buys Bluefin to Solidify Hold on Second Screen

Some advertisers used the TV-social media connection in a different way on Super Bowl Sunday when the lights went out at the Superdome in New Orleans. Audi, Walgreens and Oreo were just three brands that engaged in “newsjacking,” as it is called in marketing; all quickly issued tweets that used the blackout to help get their marketing messages across.

Walgreen’s tweet: “We also sell candles,” followed by the #SuperBowl hashtag.

Oreo was able to design an ad showing a cookie in shadow. “You can still dunk in the dark,” the ad said.

“Broadcast media companies — and as we saw with Oreo’s Blackout Jack during the Super Bowl this past Sunday — know that Twitter is where viewers go to interact with other viewers around content in real time. So Twitter has grown into a primary engagement channel for broadcast media,” Greg Verdino, marketing strategist and founder ofVerdino, told the E-Commerce Times.

“Spikes in conversation around high interest content, in turn, make Twitter a powerful discovery channel,” he noted. “The catch is even if you know this is happening, data is critical to drive monetization.”

“newsjacking,” indeed.

Ten Things I Have Learned: Milton Glaser

8. ???DOUBT IS BETTER THAN CERTAINTY.
Everyone always talks about confidence in believing what you do. I remember once going to a class in yoga where the teacher said that, spirituality speaking, if you believed that you had achieved enlightenment you have merely arrived at your limitation. I think that is also true in a practical sense. Deeply held beliefs of any kind prevent you from being open to experience, which is why I find all firmly held ideological positions questionable. It makes me nervous when someone believes too deeply or too much. I think that being sceptical and questioning all deeply held beliefs is essential. Of course we must know the difference between scepticism and cynicism because cynicism is as much a restriction of one???s openness to the world as passionate belief is.

Certainty is rare, or should be.

Getting your talk accepted: write a convincing talk proposal ??? Jacinta Richardson

Getting your talk accepted: write a convincing talk proposal – Jacinta Richardson

Background

  • On a lot of papers committees
  • LCA, SAGE-AU, OSDC

Pick Conference you want to speak at

  • Some easier to get into than others
  • SAGE-AU 50%
  • OSDC 50%
  • YAPC easy
  • OS Bridge – harder
  • OSCON – 30-50% chance
  • everywhere else – medium
  • LCA – really hard. 5x the proposals received than accepted

Speaker rewards

  • Free entry

Call for Proposals

  • Not always widely distributed
  • Join mailing lists, watch websites, ask

Write Abstract

  • The hard bit
  • Some confs narrow or wide on talk topics
  • Audience 1 – The programme Comittee
    • Doesn’t know if you are a good speaker
    • Look for link to video of you speaking
    • If no video then assume if writing bad/good then speaking similar
    • Check spelling and writing style
    • Tell a story but not too long
    • Not academia , avoid insane amounts of jargon
    • Paragraphs good. Might only read the first
    • “read first sentence of each paragraph”
  • Audience 2 – The attendees
    • Why your talk?
    • Against other options
    • Good title
    • Skip over – “X for fun and profit” , “making X sexy” , “What I did on my X holidays”
    • 5 or fewer words for title
    • Convincing first paragraph or even the first sentence

Ask for help

  • From usergroups
  • Or people you have met at LCA
  • people on the papers comittee

Useful

Android as a life management platform

The reason there is an aftermarket for Nexus hardware is that Google intended for Android to be open and generative from the start, pointedly saying that Nexus is ???unlocked and contract free.??? This is why, even though Google does lots of business with mobile phone company operators, it is those operators??? friend only to the degree it helps lead those operators past current customer-entrapment business models and into a future thick with positive economic externalities. Amidst those externalities, phone companies will still enjoy huge built-out infrastructure and other first-mover advantages. They will wake up and smell the infinity.

Threats fly over Hobbit document release

“I can categorically assure you that if the above information was released and a similar situation occur in the future, neither myself nor Wingnut Films would be inclined to help the Government again with such a candid level of advice and opinion,” reported The Hollywood Reporter.

It was not clear whether the “I” referred to Peter Jackson.

Oh, so it’s us (the government) who are helping Wingnut Films, fancy that, I rather thought the boot was on the other foot.