Google wants to take on Apple with an open AirPlay alternative ??? Tech News and Analysis

Google isn???t the first one to work on an alternative to AirPlay. In fact, the widest-supported AirPlay alternative actually predates Apple???s protocol: The Digital Living Network Alliance launched in 2003 to bring content sharing to the living room. It???s DLNA protocol has been widely adopted by numerous players, with a total of 500 devices supporting DLNA today. However, the actual level of support varies widely, and many manufacturers have opted to roll out their own branded solutions on top of DLNA ??? but even those see little use from consumers.

The disaggregation of linear TV is accelerating???

From Business Insider???s The Future of Digital

I was just talking yesterday about two French ISPs having given up on building their own linear content packages. One might argue that they did this in part because they see linear TV on a downward slope. The news last night about the Disney / Netflix deal will probably comfort them in that line of reasoning???

Earlier this year it looked like Netflix was facing an increasingly uphill battle to maintain its rich content at such a low price to consumers, and some of the large majors seemed to be poised to bet on cable as opposed to Netflix. But last night Disney and Netflix announced a multi-year agreement for Netflix to distribute Disney movies in the earliest Pay TV slot on their US platform. Of course, we have no idea what the financial aspects of the deal are, and whether in the long term such deals will drive Netflix???s costs (and therefore their prices) up. Still, it certainly puts a halt to rumours that Netflix would not be able to negociate access to such contents.

And as the slide above shows, 16% of US TV sets were used at prime time for non-linear video viewing 4 years ago, it???s now 33%. Maybe Disney sees the writing on the wall as well.

Linear TV is not the future of the Internet.

comScore Releases October 2011 U.S. Online Video Rankings

the
comScore Video Metrix service showed that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer.

Other notable findings from October 2011 include:

  • 86.2 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.5 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 14.9 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.

Wonder how many received this on a desktop PC.