For hundreds of years, publishers across every industry ??? book publishers, record labels, film studios, videogame publishers ??? solved problems for artists in four major ways:
- Funding. The cost of creating a new work, paying the artist’s expenses during the creation process, often with an advance.
- Production. Design, manufacturing, and printing of the finished product.
- Marketing. Going on tour, making a video, promotion in various media outlets.
- Distribution. Getting the product into people’s hands.
And how does this play out now?
Mr Joyce offers an anecdote to illustrate his argument: in a visit to India last year, he found “everybody was talking about how massively beautiful New Zealand was”.
When he asked about this they told him, “Oh, these two Bollywood movies that were done in New Zealand, it’s just lifted the profile of New Zealand so magnificently in India.”
Joyce squirms all through this doughty defence of the dodgy, and if Key still believes there were votes in the Hobbit capitulations he’s not as in touch as he was.
As for the “anecdote,” how much did we pay Bollywood to bring NZ attention to India’s billion odd?
As for the movie industries special needs, because it provides special benefits, FFS.
Best response: “A £2-a-month levy on automobiles could save our horse and cart business.”
Next of course, a levy to save: The recording industry, the movie industry, TV, Radio, schools… pretty soon, all the savings the Internet promised will be spent saving the past.
Not only are these authors eschewing traditional publishing, they???re eschewing digital publishing outside of their own communities. They made their own fandom spaces, and then they made their own publishing houses within those spaces. These women weren???t satisfied with the options modern publishing gives them (oh, gee, I wonder why)???but it turns out that they don???t need modern publishing in order to be successful. As reader ???Wildwood??? comments on the Daily Beast:
The article points out a phenomenon that I see happening across all areas of artistic endeavor, which is the marginalization of the ???suit???. In the past, there has always been a solid wall of judges ??? in the form of editors, publishers, producers, agents, etc ??? who decide what will be offered up for public consumption. Their decisions were not always correct, nor were they always made purely or ethically. The internet takes out the middle-man decision makers and allows artists to put their work directly into the consuming public hand???. For the first time, nobody is in control of what we are offered except ourselves and the artists who create it!