comScore Releases October 2011 U.S. Online Video Rankings

the
comScore Video Metrix service showed that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer.

Other notable findings from October 2011 include:

  • 86.2 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.5 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 14.9 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.

Wonder how many received this on a desktop PC.

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