WebRTC is the new battleground for peer-to-peer vs. server-based models for communications

It would be wrong to classify Google as being purely objective here either. Despite high-profile moves like Google Voice, Gmail and Chat, I think that its dirty secret is that it doesn’t actually want to control or monetise communications per se. I suspect it sees a trillion-dollar market in telecoms services such as phone calls and SMS’s that could – eventually – be dissipated to near-zero and those sums diverted into alternate businesses in cloud infrastructure, advertising and other services.

I suspect Google believes (as do I) that a lot of communications will eventually move “into” applications and contexts. You’ll speak to a taxi driver from the taxi app, send messages inside social networks, or conclude business deals inside a collaboration service. You’ll do interviews “inside” LinkedIn, message/speak to possible partners inside a dating app etc. If your friend wants to meet you at the pub, you’ll send the message inside a mapping widget showing where it is… and so on.

I think Google wants to monetise communications context rather than communications sessions, through advertising or other enabling/exploiting capabilities.

Feature or Product (aka Service)? Perhaps like cameras they will remain both, albeit the Product version being a little more niche.

A Facebook Smartphone ??? Why?

At the end of last week???s Monday Note, I briefly wondered about the rumored Amazon smartphone. Would it follow the Kindle Fire strategy: Pick Android???s lock and sell the device at or below cost in order to lubricate the wheels of Amazon???s e-commerce of tangible and intangible things?

This week, we have the rebirth of another story: the Facebook phone. All Things D, the Wall Street Journal???s site dedicated to??? All Things Digital, aired a series of posts focused on Facebook???s hypothetical jump into the smartphone fray. Given the site???s reputation for reliable sources and real writing, this must be more than idle speculation floated for pageviews.

But what???s going on? Why would Facebook ??? or Amazon ??? create its own smartphone?

Yet another service, yet another device. Used to be the goal was to own the consumer, now the consumer believes they own you…