???Call of Duty: Black Ops II,??? thelatest installment in Activision Blizzard Inc. (ATVI)???s best-sellingvideo-game franchise, topped $1 billion in retail sales withinits first 15 days of release.
The sales figure, which relies on Chart-Track retail data,means ???Call of Duty??? reached $1 billion faster than the movie???Avatar,??? the record holder for feature films, Activision saidtoday in a statement. The previous installment in the seriesaccomplished that same feat last year. It took 16 days to reachthe $1 billion milestone, compared with 17 for ???Avatar,??? whichcame out in 2009
But the total movie industry revenue was $87 billion. Where did the other $57 billion come from?
From sources that the studios at one time claimed would put them out of business: Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads.
The Movie Industry and Technology Progress
The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses. In each case, the new technology produced a new market far larger than the impact it had on the existing market.
It’s always cheaper to whinge than the change and if you have the ear of the State, reality never checks you. Until later.
We believe the state of film marketing has become ridiculously expensive and exclusionary to the average filmmaker longing simply to tell their story. When the costs of marketing and releasing a movie are four times that film’s budget, it’s apparent the traditional distribution mechanism is woefully out of touch with not only the current global economy, but also the age of social media. Therefore, The Harvey Boys will not spend a dime on old world media buys (such as TV/Print/Outdoor) as we self-distribute our film, Red State, in an admittedly unconventional, yet extremely cost effective, word of mouth/viral campaign.
Knowledge is power, and we believe in empowering the filmmaker – so the Harvey Boys vow to make the financials of Red State open and transparent from which anybody hoping to follow suit can learn. We will do what no studio has dared: open up our books for the world to see so anyone interested in pursuing a similar independent release strategy has a better understanding of the BUSINESS of Red State.