We believe the state of film marketing has become ridiculously expensive and exclusionary to the average filmmaker longing simply to tell their story. When the costs of marketing and releasing a movie are four times that film’s budget, it’s apparent the traditional distribution mechanism is woefully out of touch with not only the current global economy, but also the age of social media. Therefore, The Harvey Boys will not spend a dime on old world media buys (such as TV/Print/Outdoor) as we self-distribute our film, Red State, in an admittedly unconventional, yet extremely cost effective, word of mouth/viral campaign.
Knowledge is power, and we believe in empowering the filmmaker – so the Harvey Boys vow to make the financials of Red State open and transparent from which anybody hoping to follow suit can learn. We will do what no studio has dared: open up our books for the world to see so anyone interested in pursuing a similar independent release strategy has a better understanding of the BUSINESS of Red State.
via I AM THE ICARUS
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