Nielsen: TV Still King In Media Consumption; Only 16 Percent Of TV Homes Have Tablets

neilsen media 2012

It???s not too late for yet one more 2012 year-in-review report, and today???s latest addition comes from Nielsen, which examined how Americans have been consuming content over the course of the past year. The report found that of the 289 million U.S. TV owners, 119 million own four or more television sets, making TV still the device to beat when it comes to watching and recording programs, among other things.

The TV owning audience can also be further split up by how they access their programing and what sort of things they use their TV for, besides live viewing.

“TV” in this context appears to refer to the large stand-alone monitor that comes with a receiver built in. Highlight, “broadcast/over-the-air only is down from 16% in 2003 to 9%”

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