No One Uses Smart TV Internet Because It Sucks

There are two things to mull over here. The first is why apps haven’t taken off. The other is why more people who buy a TV capable of showing online video aren’t watching online video. Although related, they have different explanations.

If you’ve ever used an Internet-connected TV, it’s pretty obvious why apps for Twitter and Facebook and reading books or shopping haven’t taken off: It’s a lousy user experience. Sitting 10 or 15 feet from your screen and trying to interact with it is a tricky thing to do. Even if your TV has a keyboard (doubtful) and you’ve got perfect vision (most people do not) and you’re a great typist (ha!) working with text from that distance isn’t easy. The mere act of firing up those apps can be a chore compared to the ease of doing so on a mobile device. It’s a far better, more intuitive experience to use the second screen — like your tablet or phone — while you’re in front of the TV. Which is exactly what people are doing.

 

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