Intuit to Acquire Demandforce for $424 million

Demandforce???s success puts it at the forefront of the burgeoning ???Local Internet??? wave. The combination of Internet pervasiveness and smartphone penetration has led to a complete reconfiguration with regard to how local businesses interact with their customers. These local businesses have traditionally spent over $125B/year on traditional media, and this is only in the U.S. But the channels they have historically used, such as the newspaper and the yellow pages, are increasingly compromised. These business owners know they need new solutions, and these dollars will be reallocated to these exciting new platforms. Benchmark believes this ???Local Internet??? wave is many times larger than the ???social??? and ???mobile??? themes with which it is often contrasted.

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