Background: telcos and cablecos – what we call “carriers,” and the industry calls “operators” – are hounded by what they call “over the top,” or OTT (of their old closed phone and cable TV systems). Everything that makes you, app developers and content producers independent of telcos and cablecos is OTT. NaaS, as Crossey explains it, is a way for the telcos and cablecos to put the genie of OTT independence back inside the bottle of carrier control.
The blathering about OTT, and its eager adoption as the term of craft to signify understanding, has irked since day one. Because since Day One, every service on the Internet has been (or can be) provided by other than the carrier.
Indeed this structural separation is the foundation of the freedom and flexibility that has caused the innovation for which the Internet is justly famed.
The idea that access to carrier customer information, in the two-sided model advocated for so long by Telco 2.0 (home to “Internet warming” scare monger Martin Geddes), will exclude some by becoming mandatory is a bit of a long bow. Indeed services may differentiate and appeal by not being geo-aware, or interested in all your demographic and social graph information.
That interest is conventionally held to be required for the nirvana of ad-supported services, but Doc Searls has for sometime predicted the demise of the model (or at least its marginalisation).
Too many too large and too clever organisations efficiently deliver their services using the Internet to be tempted by entering a global negotiation with local and national carriers to establish APIs, thus granting them the power Twitter is so casually abusing.
Co-operation at the level required for this strategy is mercifully beyond the narrow short-term self-interest of telcos to co-ordinate. All happy to ITU when the going was good, but competition has changed that happy band of brothers.
Telco 2.0, or at least Dean Bubley, illustrates this over-engineered habit time and time again: http://disruptivewireless.blogspot.co.nz/
In the long term, we’re not going back to X.400, the abstracted Internet market is so many orders of magnitude larger than any “carrier” that working with them (a pig of a job at the best of times) is very unlikely to be worth the grief.