???We???re in a transformative period with an explosion of technology that???s going to need content,??? Dodd, a former U.S. Senator, told Variety at an industry event this weekend. He added: ???We???re going to have to be more subtle and consumer-oriented. We???re on the wrong track if we describe this as thievery.???
That “technology that???s going to need content??? is true, but the content it needs, and has proved the most successful in engaging the “consumer” is the product of other “consumers,” not commercial peddlers of lowest common denominator entertainment.
Sure Hollywood gets the headlines, Hollywood has always got the headlines, but connection between people is much more important, and has been known to be so since 2001. Andrew Odlyzko’s “Content is not King” showed this:
“The Internet is widely regarded as primarily a content delivery system. Yet historically, connectivity has mattered much more than content. Even on the Internet, content is not as important as is often claimed”
His example of email as the killer app, is dated, but social networks aren’t. And if you follow the money, you’ll find how insignificant content is relative to connection.