Survey says 44% of brands to apply for gTLDs

Forty-four percent of major consumer brands plan to apply for dot-brand top-level domains, according to a survey carried out on behalf of Afilias.

The research, carried out in the UK and US by Vanson Bourne, found that only 82% companies were aware of their ability to participate in the the new gTLD program.

Small sample, small companies…

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