Lefsetz Letter ?? Louie C.K.

It???s easy to be famous.

It???s hard to have fans.

The Internet video sale only worked because Louie had fans. First and foremost who were aware of what he was doing. We???re all on information overload. You can put out the press release, the paper can even print it, that does not mean the target audience sees it. You???ve got to have people who follow you, you???ve got to earn their trust to the point they???re paying attention to you on a regular basis. You don???t do this by yelling at them, but by creating work they value.

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