The millions of dollars that Amazon customers spend on Macmillan???s DRM-locked e-books represent millions of dollars of e-books Macmillan customers lose if they wanted to follow Macmillan away from Amazon. Publishers believe DRM protects their books. But DRM has created a world where publishers who walk away from negotiations with a DRM vendor like Amazon leave their customers behind.
DRM, live by it. Die by it.
The inability of copyright to regulate cultural activity isn’t anything new. It’s probably true that this inability reduces the profitability of some entities in the entertainment industry’s supply chain, just as it increases others’. But that’s just a question of profit maximisation, not survival.
The problem is that the entertainment companies treated the increased ease of copying in the age of the internet as a signal that copyright should be expanded to cover more people and more activities, far outside of the entertainment industry. What they should have done is picked a new proxy for “this is an industrial activity within copyright’s scope” and soldiered on regulating themselves, without trying to regulate the whole world at the same time.
It’s time to stop declaring copyright dead because we aren’t willing to let it be the ultimate regulator of everything we do with a computer.
General-purpose computers are astounding. They’re so astounding that our society still struggles to come to grips with them, what they’re for, how to accommodate them, and how to cope with them. This brings us back to something you might be sick of reading about: copyright.
But bear with me, because this is about something more important. The shape of the copyright wars clues us into an upcoming fight over the destiny of the general-purpose computer itself.
Hamish MacEwan 