Twitter Causing Rise In Product Recalls

Public use of Twitter and Facebook to warn consumers about dodgy products could be driving the increase in companies issuing voluntary product recall notices, Consumer New Zealand says.

The increase locally has been climbing since 2009, according to advertisements placed in the Nelson Mail.

Consumer NZ editor-in-chief David Naulls said that social media might have prompted companies to recall food and goods deemed to be faulty, because the system relied on their voluntary action.