Dirrk’s Host

The WinISP project has been terminated by Microsoft as of 12:00PM PDT 9/13/12

Site owners will be able to retrieve content via FTP for one week.

Wonder if this was part of the reason for winding up DHoV LoU? Dirrk’s site was a pretty critical core contributor to the success…

The Dangerous Seduction of the Lifetime Value (LTV) Formula

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This should not be misconstrued as a eulogy for the LTV formula. It has a very important place in business as a way to contrast and compare alternative marketing programs and channels. It is a tactical marketing tool that requires candor and thoroughness in its implementation. The fundamental reason that it is so amazingly dangerous and seductive is its simplicity and certainty. Generic marketing is conceptual. LTV marketing is specific. Building a plan to grow to a million users organically is an order of magnitude more difficult than doing it with the aid of the LTV formula. There is comfort in its determinism, and it is simply easier to do.

Some people wield the LTV model as if they were Yoda with a light saber; “Look at this amazing weapon I know how to use!” Unfortunately, it is not that amazing, it’s not that unique to understand, and it is not a weapon, it’s a tool. Companies need a sustainable competitive advantage that is independent of their variable marketing campaigns. You can’t win a fight with a measuring tape.

 

Am I An Outlier, Or Are Apple Products No Longer Easy To Use?

Let me repeat my refrain: This. Ain’t. Easy.

Without going into detail, my little rant about Calendar, iPhoto, Address Book, et al goes for iTunes as well. I even bought a piece of software to try to fix iTunes myriad issues (Rinse). I can’t figure out whether or not Rinse has fixed anything, to be honest, and so far, all it’s managed to do is marry the wrong album art to about 100 or so songs which previously didn’t have any imagery. Which is kind of funny, but a tad annoying. And just the fact that there’s a market for something like Rinse kind of makes my point.

The interesting thing here is that the apps aren’t outliers, they’re pretty core Apple or productivity items. We’re all outliers on some dimension, but there is common ground where you think the effort would be made. Email may be declining, but calendars, hardly. They’ve been a disaster for ever and don’t appear to be improving.

Never been an adherent of the Apple “just works” received wisdom. As a self-denominated outlier thought it might “just work” if you “just did what Apple expected you to do,” but this article is suggesting that even if you just do what might be widely expected you would, it won’t.

Google Glass and the Future of Technology

I tried a demo in which a photo appeared – a jungly scene with a wooden footbridge just in front of me. The theme from “Jurassic Park” played crisply in my right ear. (Cute, real cute.)

But as I looked left, right, up or down, my view changed accordingly, as though I were wearing one of those old virtual-reality headsets. The tracking of my head angle and the response to the immersive photo was incredibly crisp and accurate.

That is interesting.

Twitter Causing Rise In Product Recalls

Public use of Twitter and Facebook to warn consumers about dodgy products could be driving the increase in companies issuing voluntary product recall notices, Consumer New Zealand says.

The increase locally has been climbing since 2009, according to advertisements placed in the Nelson Mail.

Consumer NZ editor-in-chief David Naulls said that social media might have prompted companies to recall food and goods deemed to be faulty, because the system relied on their voluntary action.