Mobile Devices Have Become ‘Prosthetic Brains,’ Web Guru Says

BI: You wrote: “Mobile devices aren’t consumption devices, they’re prosthetic brains.” The Common thought is that they are consumption devices, so, what do you mean by that?

Alistair Croll: If you need to check your phone to find out about a meeting, you’ve failed. If your phone understands that you need to know about a meeting, and tells you about it, then you’ve won. In the former case, the burden was on you (to check) and the phone was simply a reference.

I think they’re both.

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