How Consumers Are Using Their Phones, And What It Means


Mobile is no longer a communications utility, but a media distribution hub. According to….99 ” target=”_blank”>eMarketer, mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009.

Where is this consumer attention being focused?

The biggest beneficiaries have been mobile apps. Time spent on apps dwarfs time spent on the mobile Web, and smartphone owners now spend 127 minutes per day in mobile apps.

“a media distribution hub,” no, not in my opinion.  That it displaces media consumption activities doesn’t make it a media distributor.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s