How Consumers Are Using Their Phones, And What It Means

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Mobile is no longer a communications utility, but a media distribution hub. According to http://www.emarketer.com/(S(gjrgkh45dmewndatycqrprnz))/Article.aspx?R=1009431….99 ” target=”_blank”>eMarketer, mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009.

Where is this consumer attention being focused?

The biggest beneficiaries have been mobile apps. Time spent on apps dwarfs time spent on the mobile Web, and smartphone owners now spend 127 minutes per day in mobile apps.

“a media distribution hub,” no, not in my opinion.  That it displaces media consumption activities doesn’t make it a media distributor.

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