I hereby announce my resignation from the position of the guy who speaks out about this sort of stuff – incubators, business plan competitions, endless awards, and the whole reality TV approach to start-ups. Somebody else can comment on our emperors impressive new wardrobe from here on in.

When we work with founders we advise them to try and not get sucked into the noise and distractions that swirl around the start-up eco-system, and to just focus on building a great product and business. For whatever reason I haven’t followed that advice myself recently.

Maybe a MAdvTechEnt is the missing piece to your start-up jigsaw. Perhaps the safe environment of an incubator will help you get going. The Dragons Den could even be the ideal place for you to find an investor for your venture.

My mileage differs quite a lot. But, I’m not going to waste any more time or energy trying to convince you otherwise…

Good luck!

“Innovation! Happen here!” Yeah, right. Entrepreneur is in my mind being filed in the same romantic bag as Creator.