Mr Zuckerberg has so far avoided the pitfalls by handling the rise of Facebook cleverly, and reversing his mistakes rapidly enough not to alienate users. But as its growth has slowed in the US, he has clearly got worried at the growing competitive threats to its dominance.
Instagram was one but there are others, some of which would be even more expensive. The internet has a nasty habit of consuming its mature companies ??? Yahoo took 18 years from being founded in 1994 to get into its current state. Facebook will be lucky to last that long.
Schumpeter’s curve is shortening in the post-Industrial age