Looking at the figuresabove, you’ll notice that the quarter to quarter figures are all overthe place but most noticeably, the Q4 number, instead of increasing,actually decreased. Why was that? Mostly because Apple broke itsusual June iPhone release pattern and made the faithful wait anotherquarter if they wanted the latest and greatest. Which, of course,they did.

So sales in Q4, insteadof increasing by a substantial figure, actually dropped and in doingso, created an artificially low base figure for comparison to thefollowing quarter. The net effect of that has been to make the Q12012 figures look iFabulous to the iFaithful and those who couldn’tbe arsed thinking about it for a moment. And that my friends, ismany.